[Download] "Mihalek Corp. v. The" by United States Court Of Appeals For The Sixth Circuit ~ Book PDF Kindle ePub Free

eBook details

Title: Mihalek Corp. v. The
Author : United States Court Of Appeals For The Sixth Circuit
Release Date : January 18, 1987
Genre: Law,Books,Professional & Technical,
Pages : * pages
Size : 62 KB

Description

Lawrence Patrick Mihalek and his wholly owned corporation, Mihalek Corporation, collectively herein called Mihalek (as done in plaintiffs brief, and as referred to by the district court), sued the State of Michigan, its governor, and its Department of Commerce and director, claiming, in effect, that these defendants misappropriated his copyrighted ideas and materials for a statewide advertising campaign promoting tourism and business and agricultural enterprise in the state. The background of this controversy is generally undisputed. Michigan officials, faced with the problems of recession in that state, decided during 1980 to develop an advertising and promotional campaign to foster awareness of the advantages of the state by way of tourism, agricultural and business advantages and attractions. A Washington, D.C., public relations firm was engaged to develop specific ideas and a campaign program to encourage greater enterprise and commerce within Michigan. A campaign styled "Say Yes to Michigan" was created and announced; later in 1984 the Detroit advertising firm was engaged to promote and develop this theme, which it called the "Yes M!CH!GAN" campaign.